
London has long been an inspirational hub for arts of all disciplines; from music, to literature and visual arts, the city is a thriving centre of cultural activity and excellence. However, the search for events in London can, too often, feel like seeking the holy grail. Whilst the city is home to some of the worlds best arts events, there?s a lot of rubbish out there too.
Even if you live in the midst of the creative buzz of London, there?s often a sens

With the launch of the Concierge Club hotels, accessing this side of creative London is now possible for mere mortals. The opportunity to stay in the sumptuous surroundings of contemporary London hotels, soak up the ambience and keep a finger right on the pulse of the latest arts events has become a valid proposition. Artistic movers and shakers are no longer so elusive; in fact, they?ll come to you, in the comfort of your hotel. Or, you?ll be given the ?secret? to the hottest new show or party along with your room number.
The plan is (as always with great ideas) beautifully simple ? to create hotels that are a playground and showcase for artistic creativity. Rather than displaying artwork, get the artist involved in the whole hotel design. Who needs second-rate cabaret singers or a piano bar, when the hotel could host cutting edge gigs? Forget slipping a back hander to the concierge for a party hot tip, why not include year round access to exclusive events as part and parcel of the overall hotel experience. Everyone?s a winner. Guests enjoy immersion into the cultural vibrancy that epitomizes London, whilst creative talents and arts agencies get a wider arena and audience.

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