Creative London

London is the place to be for those who love the arts. Samuel Johnson got it right when he said ?By seeing London, I have seen as much of life as the world can show.?

If Samuel were alive today it is certain he would still agree. Unfortunately he died in 1784 and since then ?seeing London? is much easier spoken by a dead poet, than put into practice by even the hippest Londonite.

It?s easy to observe London aesthetically. The gigantic and cleverly designed London Eye offers everyone the opportunity to view London?s beautiful and historic skyline from an unrivalled vantage point but, actually ?seeing? London the way that Samuel Johnson meant is much more challenging.

Johnson meant looking into London?s heart and soul. The vibrancy and energy of London are incomparable to any other city in the world, a maze of whirling streets and alleys, stately buildings, polished statues and a history dripping with multi-culture. London is the setting of famous books and plays and has survived many failed attempts to crush its spirit. A complex city indeed and whether soggy spring rain or warm city summers, London always exudes an aura of intrigue and excitement.

There is so much to offer in London it is easy to become overwhelmed. New bands, acts and artists crop up like new fashions but how do you know if they will become classics or go straight to the bargain bin? You want to feel satisfied that you are not wasting any time or money during your precious break in the beautiful capital.

One-night-only comedy, cutting edge arts events, an audience with established and renowned actors and artists or exclusive music performances, the key question is not where to find these experiences but where to look. Wouldn?t it be great if you could hire someone with inside connections and information to do the work for you? You would be able to relax in the comfort of your luxury hotel room knowing that an itinerary of exclusive and unmissable events would be delivered right to your door.


That is where the winning concept of Concierge comes in. The hotel version of the Artful dodger-after he has been given a bath and dressed in bespoke Armani, Concierge is a street wise club with a hand right on London?s pulsating jugular. Always operating one step ahead of everyone else, Concierge makes the most of inside knowledge and exclusive behind the scenes information to bring you the most exciting and interesting London events before everyone else.

The premise is genius but simple. Dot five stylishly individual hotels around the heart of London?s City and West End and open them to guests as venues to host exhibitions, installations, cultural events and social activities. Then, set about searching for the best talent in London to perform exclusively in-house.

The result is nightly hand-picked music, performance and literary events from the hottest new artists in London right on your doorstep. Not only that, but you will also receive priority access, promotions and entry to special events hosted by the ICA, the V&A and the Tate to name a few. Concierge Club is partnered with both independent and institutional arts establishments that make up an exclusive and unique community of the brightest and finest of creative London that is not available anywhere else.

Forget stuffing yourself into crowded gig?s to see the hottest up and coming bands, queuing for hours to access new art showcases or bribing the bouncers at the Groucho club to let you in to catch your favourite author give a talk on his new novel.

If you want to see as much as the world will show, let Concierge Club bring the world right to your doorstep.